Simple and effective massage advertising formula – AIDCSA
If you’re a massage therapist, devising a massage advertising formula is a must. Even if you have the best training, qualifications, and experience, if you’re not able to communicate the value of your services to your customer, you may struggle to attract new business.
That’s where my massage advertising formula “AIDSCA” comes in handy which I’ve used to help grow our now 10-therapist massage salon.
This formula is a simple and effective way to advertise as a massage therapist. It captures the attention of your target audience. From experience, I know that AIDSCA greatly improves the chance of getting your audience to take action on your posts and emails.
You might be wondering, where can I use this massage advertising formula?
You can use the massage advertising formula “AIDCSA” in a variety of ways, such as:
On your website:
Your website showcases the benefits of your services. Use the AIDCSA formula to create better text to really grab your ideal customer’s attention.
The better your website is, the more likely it is that potential clients will book an appointment.
In social media ads:
Use the AIDCSA formula to create eye-catching ads on social media platforms like Facebook and Instagram that target potential clients in your local area.
In printed materials:
Use the AIDCSA formula to create brochures, flyers, or business cards that you can distribute at local events or in your community.
As you can see, the AIDCSA massage advertising formula is really useful for creating advertising materials.
It can help you create ads that focus on your ideal customers’ needs. By highlighting the advantages of your services, it will encourage them to take action.
Let’s dive into what each part of the formula stands for and give a better understanding of how to use it.
Attention:
The first step in the AIDCSA formula is to grab the attention of your target audience. In today’s busy fast paced life, you will want to get your audience’s attention as quickly as possible when considering your massage advertising formula.
How can you do this? Try using eye-catching headlines, attention-grabbing images, or engaging video content.
Your goal should always be to create unique advertisements that stand out from your competition.
It also makes your potential clients want to learn more about your services.
Put some thought into what really makes your service different. Brainstorm ideas and choose the most enticing to your target customer.
Eg. “Massage Special Offer For Townsville Runners!”
Interest:
Once you have their attention, you want your prospect to keep reading your ad.
The next step is to create interest in what you are promoting whether that be massage therapy services or massage related products.
One way to do this is by speaking about the problems that your audience may be experiencing that your services/products can help remedy. A few ideas could be stress, pain, tightness, tension, poor posture etc.
Eg. “If you’re like many of my athlete massage clients that suffer from tight hip flexors, and leg muscles, as well as general soreness from training, then this is for you.”
Desire:
The next step is to tap into and build desire for what you are promoting with your target audience.
This can be done by showing them how your services can help them achieve their desired state.
To make your massage advertising formula more effective, ask your existing customers about their main concerns. This will help you identify common themes and create more specific messaging.
By understanding what your customers care about, you can make your advertising more relevant to them.
If your services are more sports, deep tissue and therapeutic focused, then you can portray how your services or product can help relieve soreness and improve recovery, tightness, flexibility and posture for example.
Eg. “Sports and deep tissue massage has been proven to help reduce muscle tightness, tension and general soreness as well as improve recovery. So if you want to reduce your chances of injury and keep training to get your personal best times down, then massage should be an important part of your routine.
This is where I want to help.”
Credibility:
When it comes to doing business, people prefer working with people they like and trust. That’s why it’s important to show that you’re a credible and trustworthy massage therapist in your promotional content.
Building credibility with your audience is crucial for any business.
Credibility gives your potential clients confidence that if they buy your service, they will be happy with it.
This can be done by highlighting your qualifications, professional experience, and unique selling points. This may even include your own personal story . Think back to why you became a massage therapist in the first place. Or perhaps you struggled with a personal injury and became fascinated with the healing process. Your potential clients will hear your stories and relate it back to your own life.
By adding elements of credibility to your promotional posts, it will help potential clients trust and choose you more easily.
Eg. “Not only am I a highly experienced professional massage therapist with 7 years of experience helping runners and athletes feel better – I am also a runner myself as well! So I know exactly the most common issues that runners face.”
Solution:
The second last step of the AIDCSA formula is to present a solution to your ideal client’s problem (your service or product). This is a critical step because it is the moment the customer decides if your solution can solve their problem. At this point, the business has to convince the customer that their service can solve the problem they are facing.
The solution should be presented in a way that showcases its benefits and how it can help the customer but also be distinguishable from your competition.
Eg. “That’s why right now I’m doing a massage special offer specifically to help runners like you.
I’ve got a few spots in my calendar this month to take on new clients, so am currently offering a special for new clients that includes free cupping and hot stones on first sessions.”
Action:
The final step in the AIDCSA formula is to include a strong call-to-action in your advertising.
What is a call to action? A call to action is the action you want your potential customer to take as a result of your marketing efforts. A few examples could be “Buy now” or “Click here for more information.”
You probably see messages such as these while scrolling on your Facebook or Instagram feeds.
This will encourage potential clients to take action and book an appointment with you.
By using the right series of words and phrases, you can create a sense of urgency and motivate your audience to act.
Some examples of common ones are “Limited time offer” or “Book now to receive a special discount”.
By including a strong call-to-action, you can increase the chances of converting potential clients into paying customers.
Eg. “To take up this offer while it’s available send me a message and we can organise a time that works for you.”
Conclusion:
Using the AIDCSA formula can help you create advertising that is targeted, persuasive, and memorable. Why is this important? Because the right advertising message will bring in the right kind of customer.
By following the steps of the formula – Attention, Interest, Desire, Credibility, Solution, and Action – you can create an advertisement that stands out from the competition and attracts more clients to your massage therapy services.
Rather use a proven massage advertising formula with plug and play ads?
If you’d just prefer to just copy and paste massage ads that I’ve already proven to work to bring in a flood of new clients for our own salon, then my ‘7 New Massage Clients In 7 Days’ program will save you months and hundreds of dollars in figuring it out on your own.
In the program, (which hundreds of massage therapists from around the world are already using), I give my own tried and tested templates that I’ve developed and use in our business.
On top of the ads the Academy also has everything you’ll also need, from strategies to eliminate no-shows, rebooking scripts, done-for-you social media posts and emails, and a lot more!
Learn more about it and see success stories from other therapists here: https://www.moremassagebookings.com/7-new-clients-in-7-days