How to Get Massage Clients to Rebook: Step by Step

Why Rebooking is Important for You and the Client

 

If you’re already delivering great massages for your clients but still finding it hard to grow your client base and fill your schedule, you might be wondering what else can you do to get more of your massage clients to rebook?

To get clients to book another session, it’s not just about what you do on the table and after the massage. What you say and do before, during, and after the session is equally as important.

Rebooking is not as simple as asking the client if they want to make another booking. Otherwise every massage therapist would have a 100% rebooking rate!

In reality, it’s about building a relationship with your client so that they want to come back to you again and again.

In this blog post, we’ll explore the step-by-step process of how to get massage clients to rebook.

Rebooking Isn’t Just Asking at the End if They Want to Rebook

Rebooking is not just about asking the client if they want to book another appointment at the end of their session.

It’s about really understanding why they’ve come to see you and creating an experience that makes them want to come back.

At our clinic, we provide our new therapists with basic rebooking training and do role plays to get them up to speed with rebooking.

In our experience, we usually see success rates of 70% to 90% in just a matter of weeks.

We know the most important areas to focus on when rebooking are:

• Making the client feel comfortable
• Performing a thorough consultation to ensure their needs are met during the massage
• Setting the right expectations
• Focusing on their specific needs during the massage
• Recapping the massage and mapping out a future treatment plan
• Collecting payment and rebooking the right way

We’re going to do a deep dive in to each of these topics one by one. So let’s get started.

 

 

Make Your Clients Feel Comfortable

Making clients feel comfortable is crucial for not only getting them to rebook but also for ensuring they have a positive experience overall.

If a client feels comfortable in their environment, they are more likely to relax and allow themselves to fully receive the benefit from the massage.

To achieve this, it helps to greet them by name with a big smile and offer them a drink.

On top of that it is important to pay extra attention to the details of the massage room.

The cleanliness and tidiness of the room can greatly affect how comfortable clients feel. A cluttered or dirty room can be distracting and take away from the overall experience. In addition to a clean room, the ambiance of the room is also important.

Soft lighting and calming music can create a relaxing atmosphere that can put clients at ease. By creating a comfortable and relaxing environment, you can increase the likelihood of clients rebooking and returning for future massages.

 

 

Perform a Thorough Consultation to Get Massage Clients to Rebook

 

A thorough consultation is a critical step in providing effective massage therapy and getting clients to rebook.

During the consultation, your goal is to ask important questions that will help you understand the client’s needs and goals for the massage.

This may include respectful questions about their medical history or any previous or current injuries or surgeries. Don’t forget to ask about any areas of the body that may be causing pain or discomfort AND what may have caused them.

By gaining a deeper understanding of the client’s issues, you can tailor the massage to address those specific needs and confidently map out a treatment plan for them, both of which will increase your rebooking rate. Customizing the treatment should include adjusting the pressure and intensity of the massage or focusing on specific areas of the body.

A thorough consultation will show the client that you care about them and make them believe that you know what you are doing. This will in turn  help build trust between the client and therapist, which can lead to a stronger client-therapist relationship and increased likelihood of rebooking.

Overall, taking the time to perform a thorough consultation is an important step in providing effective massage therapy and ensuring clients have a positive experience that leaves them wanting to come back for more.

 

 

Set Expectations

A key aspect of any massage session is setting fair and realistic expectations for what you can achieve with the client in their first session AND how many sessions it may take going forward to help them get out of pain and for maintenance. This ensures that both the client and the therapist are on the same page from the get go.

By setting expectations, it will be a lot easier to get your massage clients to rebook more regularly. If the client knows what to expect regarding booking in for more sessions, from their first massage you can manage their own expectations accordingly. This can help to prevent disappointment and increase overall satisfaction with the session.

During the consultation, the therapist can communicate what the massage will involve and what specific benefits the client can expect to receive.

This will help prepare the client as to what kinds of massage techniques will be used on them, for how long the session will last, and any potential side effects they may experience.

The therapist can also use this opportunity to address any concerns or questions the client may have about how their ailment will be addressed.

Setting expectations at the beginning of the massage achieves two things; it helps put the client at ease and simultaneously increases their confidence in the therapist’s abilities.

 

Focus On Your Clients Specific Needs

 

Focusing on the client’s specific needs during the massage is essential for building trust and ensuring that they receive the desired benefits from the session. There’s nothing worse for a client when they come in for a specific problem, they tell the therapist about the problem and the therapist barely works on that issue!

By understanding the client’s goals and needs, the therapist can tailor the massage to target specific areas of the body or address particular concerns. While you massage the client, it can help to keep a consistent informative dialogue going.

Making a client feel heard and assuring them there is hope their ailments can improve is one of the most effective strategies to get massage clients to rebook.

This should communicate to the client about what you are doing to their body and why.

This ensures the client feels as though their concerns are being addressed for the entire duration of their massage. In other words, they will know how what you are doing is helping them.

Say for example, your client came to you experiencing lower back pain. During the massage you can explain how specific techniques are addressing the underlying cause of the pain and helping to alleviate discomfort.

 

 

Recap and Map Out a Treatment Plan

After the massage and before you leave the room, recapping the session with the client and mapping out a treatment plan is a critical step in getting clients to rebook. After the massage, take some time to sit down with the client and review what you found during the consultation and the massage. This can include discussing any problem areas, areas of improvement, and progress made during the session.

By recapping the session with the client, you help them understand the benefits of the massage and how it is helping them achieve their goals. Following this process also gives your client a clear understanding of what to expect in future sessions.

Additionally, mapping out a treatment plan can help the client visualize the progress they can make with ongoing massage therapy. This can include setting goals and milestones for future sessions, outlining specific techniques or areas of focus, and scheduling future appointments.

 

 

Collect Payment and Get Your Massage Clients to Rebook

 

Finally, when collecting payment, don’t just ask if they want to rebook.

Instead we recommend, asking something like “Is this time next week (or when you need to see them next) is a good time”. This makes it not a ‘yes/no’ question anymore and makes it easier for them to go ahead with the rebooking – if you’ve done everything else right up until that point.

 

 

Bonus Tips to Get More Massage Clients to Rebook

Here are some bonus tips that can help increase the likelihood of your clients rebooking next time:

 

Follow up with a Thank You message:

A simple “thank you for choosing us” message after the appointment can go a long way! This simple, yet effective gesture shows the client that you value their business and appreciate them choosing you over the competition.

 

Offer package/membership deals:

Offering package deals or discounted rates for clients who book multiple appointments in advance can incentivize them to rebook.

 

Provide helpful resources:

Provide clients with resources such as stretches, exercises, or self-care tips they can do between sessions. This not only helps them feel empowered but also reinforces the value of regular massage appointments.

 

Show continued interest:

Keep in touch with clients in between appointments by sending them personalized messages or check-ins. This helps to keep you top of mind the next time they require a massage. It helps to remind them of the positive experience they had the last time they came to you for a massage.

 

Ask for feedback:

Ask for feedback after each appointment and use it constructively to improve your services. This shows clients that you value their opinion and are committed to providing the best possible experience for them.

By implementing these additional strategies along with the steps outlined in the blog post, you can increase the likelihood of clients rebooking and develop a loyal customer base for your massage services.

 

 

Conclusion

In conclusion, rebooking is a key factor in building a successful massage therapy practice. By taking the time to create a comfortable and personalized experience for each client, performing a thorough consultation, setting expectations, focusing on their specific needs, and recapping the session with a treatment plan, you can increase your chances of getting clients to rebook.

Remember to have confidence in your skills, maintain a professional atmosphere, and always prioritize the needs and goals of the client. By implementing a few simple rebooking strategies, you can build a loyal client base that need little reminder to rebook their next massage session.

 

Instead of figuring it out yourself would you rather just use a proven rebooking formula that could double your rebooking rate?

 

Are you tired watching clients walk out the door without rebooking who you know that you need to see again?

How many times have you heard the dreaded words, “I’ll check my calendar and get back to you”.

We all know, they never do.

You wonder, other than asking if they want to re-book after the massage is over… what else can I do?

Today is a great day, because you can get my tried and tested ‘Double Your Rebooking’ masterclass for a silly price.

My proven training program that I give to all of our new therapists will equip you with the skills to significantly increase your rebooking rate, possibly even double it like it does for our new team members.

The 7 key areas and 22-point plan I’ve laid out will give you the exact tools you need to build a solid client base of regulars fast.

Our training will provide you with word-for-word scripts to communicate effectively with clients before, during, and after each session.

You’ll also learn how to address client concerns and provide personalized care to ensure their satisfaction without disrupting the flow or breaking their relaxation.

The detailed written and video training covers the key areas of:

• The mental perspective of a therapist.
• What the business and treatment room looks like
• How a customer is greeted.
• The pre-massage consultation and screen
• Performing the massage itself
• What happens after the massage
• Handling any objections to rebooking back in

Become world-class at rebooking clients so you can help people properly AND earn more for your family.

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