5 Easy Massage Therapy Marketing Ideas

 

As a massage therapist, you might be racking your brain trying to think of new massage marketing ideas that will bring in new clients and entice old ones to re-book. Don’t worry –  we’re here to help.

In this blog post, we’ll be sharing five easy and effective massage marketing ideas that you can start implementing right away to boost your business.

Massage marketing idea #1 – Checking in with your past clients

Do you remember the last time you went to the dentist? They probably sent you a reminder card a few weeks before your appointment, right?

Well, you can do the same thing for your massage therapy business.

One of the easiest ways to fill up your calendar is to check in with your past clients and “reactivate” them.

Simply send a follow-up email or text message to your past clients, asking them how they’re doing and whether they’re interested in booking another appointment.

You can also offer them a special promotion, such as a discounted massage, to encourage them to book another appointment with you.

For example, you could say something like:

“Hey there name! It’s been a while since we’ve seen you, and we just wanted to check in and see how you’re feeling. We’d love to have you back for another session whenever you’re ready. As a thank you for your loyalty, I would like to offer you a special promotion on your next massage. So here’s a promo code for a 20% discount to put towards your next massage: MSG20.”

Bonus points for individualising the message to what they actually came in to see you for in their last visit and asking about it.

Try it next time there are some blank spaces in your calendar. You will be surprised how many past clients come back to see you.

 

Massage marketing idea #2 – Give rebooking clients 2 gift cards

Let’s talk about your most powerful marketing method – your clients that love you, combined with the power of gift cards

One easy and effective massage marketing idea is to give your rebooking clients not just one, but two gift cards. Here’s how it works:

When a client rebooks with you, they are obviously happy with your service, so after they rebook you simply hand them two gift cards and ask them if they know of anyone else who would also like a massage.

Or you can say something like: “Hey, thank you so much for booking another appointment with me. It means a lot to me that you trust me to help you feel your best.

As a token of my appreciation, I want to give you something special. Here are two gift cards – one for you to use on your next visit, and one for you to give to a friend or family member who could benefit from a massage too.”

Can you imagine how happy your client would be? Not only did they get a great massage, but now they have a little something extra to share with their friends and family.

Bonus points for having a section on the bottom of the card for the client to write their name on it so when it comes back you can reward them with a discount or free upgrade.

Why is this such a great idea?

A few reasons.

As mentioned above, your client obviously likes your service, and people trust people they know’s recommendations.

And the gift card is valuable so it incentivises the new person to come in to see you.

And you’re incentivising it with the referrer section on the bottom of the card.

Also when these new referral clients come in with your gift card, they’re already primed to have a positive experience because they know their friend or family member has had a great massage with you.

Think about it: when you’re looking for a new service provider, who do you trust more – a random business you found online or a business that was recommended to you by someone you trust?

So, start implementing this gift card idea in your business and see how it can help you grow your client base.

 

Massage marketing idea #3 –Do a giveaway draw where you draw 5 past clients names out of the hat to win a discounted treatment

 

Have you ever hosted a giveaway on social media? It’s a great way to generate buzz and attract new clients to your massage therapy business.

Consider doing a giveaway draw where you randomly select 5 past clients who haven’t seen you in at least 12 weeks’ names out of a hat and offer them a discounted treatment.

It’s really easy. You can get a list of your past clients in a database and then you can use Google random number generator to pick 5 past clients

Once the giveaway is over, it’s time to select the winners. Write the names of all the entrants on slips of paper and put them into a hat or use a random name generator app to choose five at random.

Then, you message them and offer them a discount code to use when booking their next appointment.

 

Massage marketing idea #4 – Drop off some gift cards to a local boutique or salon to give to their customers

Teaming up with nearby businesses can help expand your customer base and draw in fresh clients for your massage therapy salon.

By collaborating with a boutique or salon, you can expose your services to a new audience and establish valuable connections within your community.

One simple way to get started is by dropping off some gift cards for the partner business to give to their customers. This can serve as a great incentive for potential clients to try your massage therapy services. When dropping off the gift cards, it’s essential to be friendly and personable.

You might say something like, “Hey there! We just wanted to drop off some gift cards for your amazing customers to use at our massage therapy business. We’re big fans of your shop and think this could be a great opportunity for us to support each other. Let us know if you have any questions or if there’s anything else we can do to help out.”

Remember to take the time to build a relationship with your partner business. Perhaps, you could offer to provide a reciprocal service, such as offering free massages for their staff, or hosting a joint event.

When you establish a solid partnership, you can develop a win-win relationship that boosts the growth of both businesses.

 

Massage marketing idea #5 – Do a special offer post on social media and boost the post

Lastly, social media can be a powerful marketing tool for your massage therapy business; consider promoting a special offer post and boosting it to reach a wider audience.

Begin by deciding on the type of offer you want to present and the message you want to convey to your ideal potential client.

For example, you can offer a discount on a massage session, or a free add-on service.

How to write and set these ads up is a bit out of the scope of this article but if you want I have a $1 training where I give you my proven ads templates to copy and paste that I’ve used to grow my own 10-therapist massage business. You can learn more about it HERE.

To get the most out of your special offer post, consider boosting it. By boosting your post, you can reach a wider audience and target specific demographics. This means more people will see your post and potentially become new clients.

While there is a cost to boosting a post, it’s a worthwhile investment in your business’s success, and should be added to your list of massage marketing ideas. Think of it as the next step in generating new leads at a reasonable expense.

 

Conclusion

So there you have it, 5 easy massage therapy marketing ideas that you can start implementing today.

Remember, marketing doesn’t have to be complicated. By using these simple yet effective strategies, you can attract new clients and keep your existing ones coming back for more.

 

Rather use a proven massage advertising formula with plug and play ads?

If you’d just prefer to just copy and paste massage ads that I’ve already proven to work to bring in a flood of new clients for our own salon, then my ‘7 New Massage Clients In 7 Days’ program will save you months and hundreds of dollars in figuring it out on your own.

In the program, (which hundreds of massage therapists from around the world are already using), I give my own tried and tested templates that I’ve developed and use in our business.

On top of the ads the Academy also has everything you’ll also need, from strategies to eliminate no-shows, rebooking scripts, done-for-you social media posts and emails, and a lot more!

Learn more about it and see success stories from other therapists here: https://www.moremassagebookings.com/7-new-clients-in-7-days