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As a massage therapist, if your goal is to have a successful career in the industry it’s important to have an effective marketing strategy in place to attract new clients, as just being good at massage isn’t enough anymore. While paid advertising methods can be effective, they can also be expensive, which may not be feasible for all massage businesses. In this blog post, we’ll be discussing the top 10 free massage marketing methods that are actually working today that you can use to grow your business.

I put ‘actually working today’ in bold to emphasize the point, as there are so many free massage marketing methods around in articles online that aren’t effective. I know as I’ve tested all of them in our businesses, so when I say that these are the top 10, they really are.

Whether you’re just starting out or looking to expand your already busy massage office, every one of these free massage marketing methods can all help you fill your schedule without breaking the bank. And keep reading to see which one I believe is the best out of all of these methods.


1. Doing a 30-day referral competition for your clients

Referral marketing is one of the most effective marketing methods for massage businesses. Encourage your clients to refer their friends and family to your business by offering a reward for every new client they bring in. You can run a 30-day referral competition and offer a prize, such as a free massage, to the client who refers the most new clients during that time period. This will not only help you reach new clients, but it will also encourage your existing clients to become advocates for your business.

 

2. Do a charity drive and get featured in the local newspaper

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Doing a charity drive is a great way to give back as well as to get featured in the local news and get free marketing.

Doing a charity drive is a great way to give back to your community and also get exposure for your business. Partner with a local charity and offer to donate a portion of your profits from a specific time period to the charity. This will not only help you give back, but it will also help you get featured in the local newspaper, which can help you reach new clients.

 

3. Set up a referral partnership with a local cafe, sports store or boutique

Partnering with other local businesses that cater to the same target audience can help you reach new clients. Offer to promote their business to your clients in exchange for them promoting your business to their clients. For example, you could offer to place flyers or business cards in a local cafe or sports store, or you could offer a discount to their clients if they book a massage through your business. This will help you reach new clients without having to pay for advertising.

Top 10 free massage marketing methods

Facebook, IG and TikTok all have short video formats that are powerful free massage marketing methods working right now.

4. Posting up daily stories and reels

Social media is a powerful tool for massage businesses to reach new clients and engage with existing ones. Make sure to post daily stories and reels on platforms like Instagram and Facebook, showcasing your massage services, your office, and your clients. This will help you reach new clients who may not have heard of your business before, and it will also help you build relationships with existing clients by keeping them up-to-date on your business.

 

5. Posting daily on Tiktok

TikTok has become one of the most popular social media platforms in recent years, and it can be a great way to reach new clients and promote your massage business. By posting daily videos, you can showcase your services and engage with potential clients. Make sure to keep your videos fun and lighthearted, and don’t be afraid to be creative and show your personality. By consistently posting high-quality content, you can build a following and reach new clients.

 

6. Have a Referral Incentive Program and Promote it in Your Massage Office

Referral marketing is a highly effective way to grow your business, and it doesn’t cost a thing. Encourage your clients to refer their friends and family to your massage business by offering an incentive. This could be a discount on their next session, a free session, or a combination of both. Make sure to prominently display information about your referral program in your massage office, and promote it through email marketing and social media.

 

7. Utilize email marketing: Send weekly or fortnightly specials to your client database

By sending regular emails to your client database with special offers or promotions, you can keep your business top of mind and encourage repeat business. Whether you choose to send emails weekly or every two weeks, it’s important to make sure that the content is engaging, relevant, and provides value to your clients.

You can make your emails as long and detailed or as short and simple as you want, but as an example for our salon I say to our team when creating our newsletter – as a minimum to have at least one piece of valuable content, one special offer, our openings for the next couple days and a booking link. You can also include a piece of news about your business or new offerings as well.

Try not to get paralyzed with making it perfect.

 

8. Post Special Offers in Facebook Groups That Allow Promotions

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A well written promotional post in the right groups can lead to a flood of new massage bookings.

Facebook is one of the largest social media platforms with over 2.7 billion monthly active users. Utilizing Facebook groups can help you reach a large audience and promote your massage business for free. Look for Facebook groups related to local businesses, wellness, or health and wellness. Post special offers and promotions in these groups to attract new clients and retain existing ones. It’s important to follow the rules of the group and not spam the members, as this could lead to your posts being removed or even banned from the group.

 

9. Do a Gift Card Special Offer

Gift cards are a great way to encourage people to try your massage business for the first time. Offer a discount or special deal for first-time clients who purchase a gift card. This will not only attract new clients, but it will also encourage repeat business as they can use the gift card at a later time. Promote the gift card offer on your website, social media platforms, and through email marketing.

 

10. Set up and optimize your Google Business Profile

(My favourite free massage marketing method)

Setting up a Google Business profile and optimizing it for search engines is an easy and free way to reach new clients. When someone searches for massage services in your area, your business profile will appear in the search results, providing potential clients with important information about your business, such as your address, phone number, and reviews. Make sure to fill out your profile completely and keep it up-to-date, as this will improve your chances of appearing at the top of the search results.

 

In conclusion, there are many free massage marketing methods that you can use to grow your business. From referral competitions to promoting special offers in Facebook groups, or having your business showing up at the top of searches – there’s no shortage of ways to reach potential clients and build your brand.

The key is to find the methods that work best for your business and consistently implement them over time. With a little creativity and effort, you can reach your marketing goals and grow your massage business without breaking the bank.

If I had to pick my absolute favourite one out of all of these that works best in our massage salon it would be getting your business to the top of Google Business Profile, which probably takes the least work out of all these methods and is the most effective week after week delivering new bookings to us.

If you want to know exactly how to setup and optimize your GBP so it starts getting you clients in the shortest possible time, I’ve got a step by step training all about how to do just that, which you can get here: https://www.moremassagebookings.com/top-of-google

 

Or if you would like to know more information about how to develop a marketing plan I’ve also got an article on that as well HERE.

 

– Kurt

 

 

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